2012 The Year Mobile Market Research goes mainstream!

This week in the Seattle office the topic on everyone’s mind has been the buzz about 2012 being the year Mobile Market Research takes off in a big way.  First, my colleague Dana Stanley sent me a link to this article by leading Forrest analist Roxana Strohmenger.

http://blogs.forrester.com/roxana_strohmenger/12-01-10-hello_mobile_market_research_where_have_you_been_what_took_you_so_long

Then, as these events usually do, the same afternoon a friend of mine in the app business told me about this recent research from Flurry showing the continued growth of consumer time spent with apps vs surfing the internet.  Apps are taking the lead!

http://blog.flurry.com/bid/80241/Mobile-App-Usage-Further-Dominates-Web-Spurred-by-Facebook

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Consumer behavior + Robust Software Tools + Better Data = A very big year for Mobile Market Research!

 

Cheers from Fremont, Seattle, USA!

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